Tuesday 18 August · 8pm AEST · Free
The Facial Authority Formula
How to become the sought-after specialist in your area — without spending more on marketing.
A free 60-minute live session with Isabella Loneragan. The same session she presented at the Expo — for the clinic owners and sole traders who couldn't be in the room.
Secure my spotWhat you'll learn
The $150 facial vs the $350 facial.
The Skill Gap
The $150 facial and the $350 facial, line by line — and why raising your price on the same treatment never holds.
The Authority Gap
Authority is when people stop searching for a treatment — and start searching for you. If your answer is "it's me, I have magic hands", there isn't one yet.
The Consistency Gap
The rebooking rhythm that has clients booking three to six months ahead — without you ever asking at the counter.
Your self-diagnostic
Isabella stops at each gap and turns the question back on you. What is your skill gap? What is your authority, and how are you positioning it? Where is your rebooking gap?
Register your place
Save your seat in the room.
Secure my spot
Free · Live · Tuesday 18 August, 8pm AEST
Which of the following best describes where you are in your career right now?
Your details are kept private and never shared.
You're registered.
Check your inbox for your Zoom link and calendar invite. See you Tuesday 18 August at 8pm.
Your host
Isabella Loneragan
Founder of the Skinformé Academy and author of The Intrinsic Facial® — refined across more than 10,000 treatments, and now the standard 850+ certified practitioners are trained in. When she teaches, she's drawing on twenty years of doing exactly what you're trying to do.
Common questions
Good to know.
Is it really free?
Will there be a replay?
Who is this for?
Tuesday 18 August · 8pm AEST
Become the specialist your area searches for.
Secure my spotFree to register · Places limited