Sunday 1 November  ·  8pm AEDT  ·  Free

Why skilled facialists stay underbooked and undercharging, and how to fix it.

A free live session with Isabella Loneragan, founder of the Skinformé Academy. Live attendees get the chance to take the next step with Isabella at the close.

Secure my spot
Live teachingLive Q&AFree to register
DateSunday 1 November 2026
Time8:00pm AEDT
PlatformZoom, link by email
CostFree to register
Sydney · Melbourne · Hobart 8:00pm Brisbane 7:00pm Adelaide 7:30pm Perth 5:00pm Auckland 10:00pm
ABIA Educator of the Year 2025· Paris-trained technique· 1,000+ practitioners trained· Channel 7 Sunrise resident expert

What you'll learn

Why some facialists charge $350 while others charge $150.

01

The Touch Advantage

The one thing in our industry that cannot be commoditised, and what to do with it.

02

Why clients become loyal

The five reasons clients stop comparing you on price and start staying for good.

03

Touch as recurring revenue

The commercial structures Skinformé graduates use to turn touch into a waitlist by design.

04

Where you sit, and your first move

The three levels of growth, where you are right now, and the deliberate step that moves you up.

Register your place

Save your seat in the room.

Secure my spot

Free · Live · Sunday 1 November, 8pm AEDT

Australian mobile, or include your country code if you're overseas.

Which of the following best describes where you are in your career right now?

Your details are kept private and never shared.

Isabella Loneragan

Your host

Isabella Loneragan

Founder of the Skinformé Academy and creator of The Intrinsic Facial®. She has built, scaled and sold her own clinics, and trained over 1,000 practitioners. When she teaches, she's drawing on twenty years of doing exactly what you're trying to do.

ABIA Educator of the Year 2025 Channel 7 Sunrise Paris-trained

500+ five-star reviews

What therapists say after working with Isabella.

★★★★★

"Hands-down the best training I've ever done, and the best decision I could've made for my business."

Melissa Giddy

★★★★★

"Truly life-changing. After two years searching for the right program, I finally found it."

Elle Le

★★★★★

"I walked in thinking I had a pricing problem. I walked out understanding I had a positioning problem."

Michelle K., Brisbane

Common questions

Good to know.

Is it really free?+
Yes, completely free to register and attend live. We'll email your Zoom link and send reminders by email and SMS.
Will there be a replay?+
A short replay may be made available to registrants. The live Q&A, and the next step Isabella shares at the close, are for live attendees only.
Who is this for?+
Skilled facialists and skin therapists, whether you're a sole trader, building your career, or running a clinic.

Sunday 1 November  ·  8pm AEDT

The skill was never the problem.

Secure my spot

Free to register · Places limited