The Price Confidence Formula
Why raising your prices feels so hard, and three ways to close the confidence gap.
A free live session with Isabella Loneragan for practitioners and clinic owners who know they should be charging more, and can't bring themselves to do it.
Live giveaway on the nightOne practitioner watching live wins a seat at The Intrinsic Intensive, Sydney, 9 to 11 November. Valued at $4,689. Secure my spot
Who this session is for.
- You already have clients and set your own prices.
- Your price hasn't moved in a year or more.
- You know you should charge more and haven't done it.
- You own a clinic and your margin hasn't kept up with your team's skill.
- You don't have paying clients yet. Start with our free training instead.
- You're employed and don't set the prices.
- You want a marketing session. This one is about pricing.
- You're after a technique class. Tonight is the business side.
Win a seat at The Intrinsic Intensive.
Confidence in your price follows confidence in your hands. So on the night, Isabella is giving one practitioner a seat at The Intrinsic Intensive: three days in person with her, plus a day of self-directed learning, covering sculptural lifting, lymph shifting and buccal massage.
- 1Register free using the form on this page.
- 2Be there live on Sunday 18 October at 8pm AEDT.
- 3The winner is announced on the night. You need to be on the webinar live to win.
One seat at The Intrinsic Intensive, Sydney, 9 to 11 November 2026, valued at $4,689. Travel and accommodation are not included. The winner must be registered and attending live. Watching the replay does not count.
You already know your number. Saying it is the hard part.
Four things across the hour, each one something you can use on your next client.
Why confidence is the gap, not skill
Your hands have had thousands of hours of practice. Your price has had almost none. Isabella draws on her psychology study to explain why confidence is built one task at a time, and what actually builds it.
Read the evidence you already have
Your diary, your rebookings and your referrals are proof. Then the maths: how many bookings you could lose at a higher price and still earn the same, in fewer hours.
Let the value arrive before the price
Why a price is hard to defend when it's the first thing a client hears, and how your consultation and a named signature treatment do the work before the number comes up.
The words and the plan
One sentence to announce your new price without apologising. A notice period. How to look after your regulars without a discount, and what to say when a client asks why.
Plus: one practitioner's own story
A graduate who thought nobody would pay her price, and has since raised it more than once. She talks honestly about the doubt, what she feared, and what actually happened.
Secure my spotEveryone who registers leaves with the full seven-day price rise plan, whether you make it live or not.
Save your seat in the room.
Secure my spot
Isabella Loneragan
Founder of The Skinformé Academy and author of The Intrinsic Facial®, refined across more than 10,000 treatments and now the standard 850+ certified practitioners are trained in. She trained in Paris, London, Cape Town and Sydney, built and held full prices across five clinics, and has spent twenty years doing exactly what you're trying to do.
She also studied psychology, which is where tonight's explanation of confidence comes from.