For the sole trader: one room, your own clients, your own diary
Your most powerful business tool
is already at your fingertips
The Skilled Hands Accelerator
Your call with Isabella starts here.
$97$496
A private strategy call with Isabella, the Awaken The Eyes course and The Shift Method guide.
Get instant access for $97 →When you work on your own, every part of it sits with you. This is a private strategy call with Isabella that builds your business, plus an online course and an online guide that build your technique. All three for the price of a single facial.
Five reasons to start here
- Thirty private minutes with Isabella. A strategy call on your prices, your menu and your next move. She reads your intake before you speak, so the whole half hour goes on your business, not on background.
- You leave with one thing to change. Diagnostic, not motivational. Isabella tells you what she sees and what to do about it.
- A technique clients ask for by name. Awaken The Eyes: a precise seven minute eye zone sequence, on its own or inside a facial you already do.
- NewThe Shift Method. Isabella's online guide to the lymph-shifting face and neck routine that opens every facial, with no extra treatment time.
- It costs less than one facial. $97 for a strategy call valued at $250, a course valued at $149 and a guide valued at $97. You are $399 ahead before you begin.
The centrepiece: your private strategy call
Thirty minutes with Isabella, on your business.
A private, one on one call with Isabella Loneragan, who has built this kind of business, scaled it and sold it, twice. She reads your intake form before the call, so every minute is spent on your situation rather than general advice.
She looks at your prices, your treatment menu and what is costing you rebookings, then tells you plainly what she would change first.
Book my call with Isabella: $97 →A clear read on your business
The gaps that are costing you clients and revenue, named plainly.
Your biggest growth opportunity
The single change that will move your income the most.
One clear next step
It is a working session, not a pitch. If a further course is the right next step Isabella will say so, and if it is not she will say that too.
What is included
Three things that work better together.
A diagnosis of the business you are charging in, and two techniques you can charge for. Together valued at $496.
Thirty minutes with Isabella
Valued at $250
A private strategy call with the ABIA Educator of the Year 2025. Isabella reads your intake form before the call, so every minute is spent on your situation rather than general advice.
- Personalised, based on your actual answers
- Diagnostic, not motivational and not generic
- Direct: Isabella tells you what she sees
- Actionable: you leave with one clear next step
- Limited availability, because she runs every call herself
Awaken The Eyes
Valued at $149
Advanced eye zone massage designed to reduce puffiness, lift the eye area and soften fine lines. A precise seven minute sequence you can learn in a day and use in your very first client session, on its own or inside an existing facial.
- Targeted lymphatic drainage and lifting technique
- Multi-angle HD video and step-by-step protocol guides
- Self paced, and it fits around your clinic schedule
- International certification on completion
- Ninety days of access from purchase
The Shift Method
Valued at $97
Isabella's guide to the lymph-shifting face and neck routine that transforms how you begin every facial. It fits into your opening movements or cleansing ritual, without adding extra treatment time or creating another service to sell.
- Clear, step-by-step training
- Fits inside the facial you already deliver
- Practical: use it with your clients straight away
- Self paced: work through it in as little as a day
What you are actually learning
Seven minutes that a client remembers.
The eye zone is the most delicate part of the face and the first place a client looks in the mirror afterwards. Awaken The Eyes is a precise sequence for exactly that area, taught movement by movement.
It slots inside a facial you already offer, so there is nothing to reschedule and nothing new to sell. Most practitioners use it in their very first client session after learning it.
You also get The Shift Method: Isabella's guide to the lymph-shifting routine that opens the facial, so the treatment feels different from the first minute.
Verified reviews
What therapists say after working with Isabella.
On the strategy call
This was the first time someone actually looked at my business and told me what was wrong. Not what I wanted to hear: what I needed to hear.
Sarah M.Beauty therapist, Melbourne
On the technique
I have done a lot of courses. This is the first one where I finished and immediately knew how I was going to use it in my next treatment. It is genuinely unlike anything I had learned before.
Raquel W.Dermal therapist, Sydney
On what actually changed
I walked in thinking I had a pricing problem. I walked out understanding I had a positioning problem. Completely different solution, completely different result.
Michelle K.Facialist, Brisbane
Your educator
When I look at your business on a strategy call, I am not theorising. I am drawing on twenty years of doing exactly what you are trying to do.
Isabella Loneragan does not just teach touch led business. She has built it, scaled it and sold it, twice. She owns two Skinformé clinics, in St Leonards and Bowral, and has spent two decades building treatment businesses that are fully booked and entirely hands led. Thousands of clients, zero devices.
She has trained more than 1,000 therapists across 22 countries, brought Buccal massage and Sculptural Lifting to Australia after training in Paris, and created The Intrinsic Facial®.
ABIA Educator of the Year 2025 · Spa and Wellness Trainer of the Year 2025 · Australian Small Business Champion 2025 · Channel 7 Sunrise resident expert
Get started today
The Skilled Hands Accelerator
A private thirty minute strategy call with Isabella ($250), Awaken The Eyes ($149) and The Shift Method guide ($97), together for $97.
Get instant access for $97 →Instant access to the course and guide. Your call is booked by SMS after purchase. Calls are limited.
Common questions
Everything you need to know.
Is the strategy call really with Isabella personally?
Yes. She conducts every call herself. That is why availability is limited and why the intake form is required: she reads your answers before the call so nothing is wasted.
How long do I have access to the course and guide?
Ninety days from purchase for both Awaken The Eyes and The Shift Method. Return to them as often as you need in that period, on any device, at your own pace.
Is the strategy call a sales call for a bigger course?
No. It is a diagnostic. Isabella assesses your business and identifies your biggest growth opportunity. If a further course is the right next step she will say so, and if it is not she will say that too.
I am new to the industry. Is this still suitable?
Awaken The Eyes has no prerequisites and is an excellent starting point. The strategy call is most valuable if you are already practising, but Isabella tailors the conversation to wherever you are.
What happens straight after I buy?
Three steps. You get immediate access to the Awaken The Eyes course and The Shift Method guide. Within sixty seconds Isabella's team sends a personal SMS with a link to your short intake form. Completing it takes you straight to her calendar to choose your time.
What is The Shift Method, and why is it included?
It is Isabella's online guide to her lymph-shifting face and neck routine. It slots into the opening movements or cleansing ritual of the facial you already deliver, so it adds no treatment time. It normally sells on its own for $97 and is now included at no extra cost.
Who is this not for?
Device-first practitioners with no interest in developing touch led technique, and anyone looking for a marketing fix rather than a skill and business upgrade. We would rather the right therapist move forward than the wrong one feel frustrated.
How soon can I book my strategy call?
Calls are available from the week of purchase, subject to availability. Slots are limited, so complete your intake and book as soon as you can after purchasing.
The price of a single facial, for all three.
Half an hour with the person who has built and sold this kind of business twice, a technique clients ask for by name, and the routine that opens every facial.