Sunday 21 June · 8pm AEST · Places limited
Why skilled facialists stay
underbooked and undercharging
— and how to fix it.
A 45-minute live session with Isabella Loneragan, founder of Skinformé Academy. Attendees get the opportunity to book a personal one-on-one strategy session with Isabella and learn a new advanced facial massage technique.
Secure my spotMy skin has a lit-from-within glow but it also has an overall lift. I can see why Meghan Markle has this treatment, and I can certainly attest that it's worthy of royalty.
Vogue Beauty Editor · on Isabella's Intrinsic Facial
$150 → $230
The average price increase Skinformé graduates achieve within 90 days of completing the Intrinsic technique.
What you'll learn
Why some facialists charge $350 while others charge $150.
No theory. No fluff. The teaching session Isabella has been asked for, for years.
The Touch Advantage, the only moat in our industry.
Most treatments can be copied. Most products can be purchased. Most devices can be financed. Isabella will show you the one thing in our industry that cannot be commoditised, and what to do with it.
The five reasons clients become loyal, and stop comparing you on price.
Trust. Retail. Rebooking. Referrals. Authority. The five commercial outcomes that follow when clients feel something in your hands they cannot get anywhere else.
How touch becomes recurring premium revenue.
The paid consultation. The treatment plan that books three to six months in advance. The commercial structures Skinformé graduates use to turn touch into a waitlist by design, not by accident.
Where you sit on the path, and what the first move looks like.
Three levels of facial therapist growth, Generalist, Skilled Hands, Master. Isabella will show you where you are right now, where you can go, and the deliberate move that takes you from one to the next.
Is this for you?
This is for you if you recognise any of these.
This session was built specifically for skilled, sole-trader facialists who are commercially ready for more. If one or more of these sounds familiar, this is the right place.
You are undercharging, and you know it.
You're working hard but the numbers don't reflect what you're worth. You know your prices need to change. You don't know how to make that shift without losing the clients you have.
Your facials feel repetitive, and so do your results.
You're delivering the same treatment on repeat. Clients are satisfied but not excited. Nothing about what you offer feels genuinely different from the facialist down the road.
Your clients don't rebook the way you'd expect.
They enjoyed it. They said they'd be back. But the calendar isn't filling the way it should and you're not sure what's missing.
You watch less skilled therapists charge more than you.
You know your work is good. You know theirs isn't as good. You also know they're booking out at twice your price and you can't work out what they're doing differently.
You are burning out from volume, not value.
More clients, same revenue. High turnover, low margin. You're running at physical and emotional capacity without the financial result to show for it.
You are capable of more, but you don't have a path.
You know there's a version of your business that looks very different from where you are now. You just haven't found the person who can show you how to get there.
Two reasons to be in the room
The session is free. The opportunity isn't.
Registration secures your place in the live session. Attendance unlocks two specific things, a 7-minute facial massage sequence you can drop into your menu this week, and a personal one-on-one strategy session with Isabella.
01 · The session itself
The 45-minute masterclass.
Free to registerIsabella delivers a structured, no-pitch teaching session on the one thing in our industry that cannot be commoditised, and the commercial structures that turn it into recurring premium revenue.
- 45 minutes of focused teaching
- Real graduate case study with specific numbers
- Live Q&A, your questions answered directly
- No payment required to register or attend
02 · For attendees
Two things, designed to move you from Level 1 to Level 2.
Live attendees onlyEveryone in the room on the night gets the opportunity to access two things, engineered to close the gap between where you are and where Isabella will show you you could be.
- A 7-minute advanced facial massage sequence from the Intrinsic methodology, ready to drop into your menu this week
- A personal one-on-one strategy session with Isabella, reviewing your menu, your pricing, and the gaps holding you back
- Available only to people in the room on the night
The session is free
The room is where access begins.
How it works
Three steps. Starting today.
Register your place
Complete the form below. You'll receive your Zoom link and a calendar invite by email immediately. Places are limited, registration closes when the room fills.
Attend live on Sunday 21 June
Join Isabella at 8pm AEST for 45 minutes of focused teaching plus live Q&A. Bring a pen and a notebook. You'll leave with the Touch Advantage framework, the five reasons clients become loyal, the commercial structures that turn touch into recurring revenue, and a clear view of where you sit on the path to Level 2.
Book your session with Isabella
At the close of the live session, Isabella opens a limited number of one-on-one strategy sessions for people in the room. Book yours on the night, first in, first served. Not available to replay viewers.
Your educator
Isabella Loneragan
Isabella Loneragan doesn't just teach touch-led business, she has built it, scaled it, and sold it. Twice. Currently the owner of two thriving Skinformé Clinics in Sydney and the Southern Highlands, she has spent two decades building treatment businesses that are fully booked, highly profitable, and entirely hands-led.
She has trained over 1,000 practitioners across 22 countries, pioneered Buccal massage and Sculptural Lifting in Australia after training in Paris, and created The Intrinsic Facial®, a trademarked treatment beloved by clients who want results without needles or machines.
When she's teaching, she's not theorising. She's drawing on twenty years of doing exactly what you're trying to do.
As seen on Channel 7 Sunrise
Watch Isabella demonstrate facial massage and lymphatic technique.
500+ five-star student reviews
What therapists and estheticians say after working with Isabella.
★★★★★
"Hands-down the best training I have ever done and the best decision I could've made for myself and my business. A life-changing experience."
★★★★★
"This course has been an absolute Godsend, truly life-changing. After searching for nearly two years for a program that would support a complete beginner, I finally found it."
★★★★★
"Isabella has a way of making you realise what's possible. I walked in thinking I had a pricing problem. I walked out understanding I had a positioning problem. Completely different result."
Honest transparency
This is not for you if…
We'd rather the right therapist or esthetician move forward than the wrong one feel frustrated. This is not the right session if any of the following applies.
You are looking for general motivational content rather than a specific commercial framework.
You are a clinic owner with a team, this session is built for sole-trader facialists and the dynamics of a multi-therapist clinic are not what we'll be covering.
You are newly qualified and not yet seeing paying clients, there is a separate session designed specifically for new entrants.
You are not willing to look honestly at your pricing, your numbers and the gap between where you are and where you want to be.
You are happy where you are. This session is for practitioners who are ready to change something.
Sunday 21 June · 8pm AEST
Don't miss the room.
A free, 45-minute live session with Isabella Loneragan. Attendees on the night get the opportunity to access two things, a 7-minute facial massage sequence you can drop into your menu this week, and a personal strategy session with Isabella.
Secure my limited spotFree to register · Live attendees only · Places limited
Common questions