Sunday 19 July · 8pm AEST · Free

Why skilled facialists stay underbooked and undercharging — and how to fix it.

A free 45-minute live session with Isabella Loneragan, founder of Skinformé Academy. Attendees get the chance to book a one-on-one strategy session and learn a new advanced facial massage technique.

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45 min teachingLive Q&AFree to register

DateSunday 19 July 2026

Time8:00pm AEST

PlatformZoom, link by email

CostFree to register

ABIA Educator of the Year 2025· Paris-trained technique· 1,000+ practitioners trained· Channel 7 Sunrise resident expert

What you'll learn

Why some facialists charge $350 while others charge $150.

The Touch Advantage

The one thing in our industry that cannot be commoditised — and what to do with it.

Why clients become loyal

The five reasons clients stop comparing you on price and start staying for good.

Touch as recurring revenue

The commercial structures Skinformé graduates use to turn touch into a waitlist by design.

Where you sit, and your first move

The three levels of growth, where you are right now, and the deliberate step that moves you up.

Save your seat in the room.

Secure my spot

Free · Live · Sunday 19 July, 8pm AEST

First name

Mobile (for your reminders)

Which of the following best describes where you are in your career right now?

The Advanced Practitioner / Facial Specialist (focused on high-level mastery) The New or Returning Career Builder looking for confidence The Clinic Owner / Operator focused on team consistency and differentiation

Please complete every field — first name, email, mobile, the option that best describes you, and the reminders box.

Your details are kept private and never shared.

✓

You're registered.

Check your inbox for your Zoom link and calendar invite. See you Sunday 19 July at 8pm.

Your host

Isabella Loneragan

Founder of Skinformé Academy and creator of The Intrinsic Facial®. She has built, scaled and sold her own clinics, and trained over 1,000 practitioners across 22 countries. When she teaches, she's drawing on twenty years of doing exactly what you're trying to do.

ABIA Educator of the Year 2025 Channel 7 Sunrise Paris-trained

500+ five-star reviews

What therapists say after working with Isabella.

★★★★★

"Hands-down the best training I've ever done, and the best decision I could've made for my business."

Melissa Giddy

★★★★★

"Truly life-changing. After two years searching for the right program, I finally found it."

Elle Le

★★★★★

"I walked in thinking I had a pricing problem. I walked out understanding I had a positioning problem."

Michelle K., Brisbane

Common questions

Good to know.

Is it really free?+

Yes — completely free to register and attend live. We'll email your Zoom link and send reminders.

Will there be a replay?+

A short replay may be made available to registrants. But the two things on offer at the close — the advanced massage sequence and the strategy session with Isabella — are for live attendees only.

Who is this for?+

Skilled facialists and skin therapists — whether you're a sole trader, building your career, or running a clinic.

Sunday 19 July · 8pm AEST

The skill was never the problem.

Secure my spot

Free to register · Places limited