For US Touch-Led Therapists & Estheticians

Become the go-to facialist in your local area.

Learn advanced, touch-led facial techniques from one of the world's leading facial massage educators — and build a signature treatment, a clear market position and the commercial confidence to charge premium prices.

"I created The Skinformé Academy to help touch-led therapists and estheticians master the art and science of touch — and turn their hands into their most valuable asset."

— Isabella Loneragan, Founder
Isabella Loneragan, Founder of Skinformé Academy
Isabella Loneragan Award-Winning Esthetician · Formulator · Educator
An Australian-owned academy — not a substitute for your US state licensure.  ·  A premium, optional add-on for licensed US therapists ready to elevate their skill, results & income.
1000s
Enrolled Students
Across 22 Countries
89%
Increase Pricing
Within 2 Months
95%
Increased
Booking Rates
150+
5★ Google
Reviews
As Featured In
Vogue Harper's Bazaar Channel 7 Sunrise Marie Claire Sydney Morning Herald Body + Soul Spa & Clinic ABIA Educator of the Year 2025 Vogue Harper's Bazaar Channel 7 Sunrise Marie Claire Sydney Morning Herald Body + Soul Spa & Clinic ABIA Educator of the Year 2025
The Sole Trader Reality

Most skilled US touch-led therapists and estheticians aren't held back by ability — they're held back by positioning, pricing & perception.

01 · The Income Problem

Your calendar isn't full — and your prices don't reflect your worth.

You do good work. But cancellations sting, bookings are unpredictable, and the income feels fragile. The technical skill is there. The business outcome isn't.

02 · The Positioning Problem

Your treatments feel repetitive — and so do your results.

Nothing on your menu feels different from the spa down the road. You want to be the obvious choice in your area, but you're not yet known for any one thing.

03 · The Confidence Problem

You're undercharging — and you know it.

You want to raise prices but lack the credential, the signature method, or the commercial confidence to hold them without losing clients.

The Deeper Buyer Truth

"I am good at what I do — but I don't yet know how to become known, valued and consistently booked."

Our Mission

This is why we are the Skinformé Academy.

The world doesn't need another generic facial massage course. It needs an academy that gives skilled, licensed therapists and estheticians a way to stop being interchangeable — and start being chosen, valued and consistently booked. Hear the mission from Isabella.

Our Mission · From Isabella
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The Skinformé Approach

Three pillars that turn skilled hands into a thriving solo practice.

Our entire methodology is built around the buyer transformation you actually want — not just another set of techniques to add to a menu.

01

Signature Treatment

Turn advanced techniques — Sculptural Lifting, Buccal, lymphatic, Chi-based — into a seamless, premium treatment that clients understand, value and return for. A method, not a menu.

02

Local Authority

Define what you want to be known for in your city or town — so that when clients search for the best facialist in the area, your name is the one their friends say first.

03

Commercial Confidence

Master the pricing, profit margins, repeat-booking systems and premium positioning that move you from "busy" to genuinely in demand — without working more hours.

Isabella Loneragan — Award-Winning Esthetician, Formulator and Educator
Isabella Loneragan
Award-Winning Esthetician · Formulator · Educator
Your Educator

Trained in Paris. Adored by Meghan Markle & Margot Robbie. Now teaching the world.

An award-winning esthetician, formulator and educator with nearly two decades in dermatology, plastic surgery and cosmeceuticals. Paris-trained. Resident skin expert on Sunrise, Australia's leading breakfast TV show. Her Sculptural Lifting technique is now adored by Meghan Markle and Margot Robbie.

She built The Skinformé Academy to put that same methodology in the hands of touch-led therapists and estheticians worldwide — with thousands of students now enrolled across 22 countries, including a fast-growing US community.

  • ABIA Educator of the Year 2025
  • Spa & Wellness Trainer of the Year 2025
  • Creator of The Intrinsic Facial®
  • Featured in Vogue & Harper's Bazaar
  • 10,000+ complexions transformed
  • Resident Skin Expert · Channel 7 Sunrise
Our Flagship Program for US Touch-Led Therapists & Estheticians

Become an Expert in The Art of Facial Massage™

A complete 12-month, 100% online certification pathway. Five transformative courses. Four formal certifications. Plus a complete business strategy — all designed around the buyer problems sole-trader touch-led therapists and estheticians actually face.

A message — From Isabella, your educator
Meet Isabella
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4
Certifications
12mo
Self-Paced Access
100%
Online & On-Demand
2
Free Bonuses Included
Module 01
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Eye Zone · Lymphatic Drainage

Awaken The Eyes

Targeted massage around the eye zone with lymphatic drainage that reduces puffiness, addresses fine lines and lifts where the face first shows fatigue.

Certification: Facial Practitioner
  • Reduces puffiness
  • Lifts the eye area
  • Improves drainage
  • Wakes up tired skin
Module 02
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Parisienne Technique · Advanced Lifting

The Signature Sculpt Method

The Parisienne Sculptural Lifting technique Isabella pioneered in Australia after training in Paris. Precise movements sculpt facial structure, define the jawline and reveal natural contour — visible, lasting, entirely natural.

Certification: Facial Sculptor
  • Sculpts & defines
  • Lifts the jawline
  • Reduces fluid retention
  • No needles, no devices
Module 03
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Acupressure · Kobido · Eastern Methods

The Intrinsic Illumination Infusion

Our most premium online modality. Chinese acupressure and Kobido movements release deep facial tension and restore luminosity — clients describe leaving feeling like a different person.

Certification: Facial Architect
  • Full-face tension release
  • Jaw relief
  • Luminosity & glow
  • The ultimate relaxation
Module 04
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The Signature Treatment

The Skinformé Facial

The treatment that brings every modality together — eye zone, Sculptural Lifting, lymph shifting and Eastern techniques codified into one seamless, premium facial. Your signature treatment, fully scripted, fully yours.

Certification: Skinformé Facialist
  • One complete signature treatment
  • Scripted client experience
  • Premium pricing justified
  • Built for rebook rate
Plus, on the house —

Two free bonuses included with the pathway.

Bonus 01 Included Free
The Commercial Confidence Pillar

The Business of Facials Masterclass

The piece most facial training leaves out — pricing, packaging, premium positioning and the repeat-booking systems that make you the obvious choice in your local area.

Value
$497 USD
Your Price
Free
Bonus 02 Included Free
Award-Winning Skinformé Skincare

The Dream Revival Mask Mini

A free mini of our award-winning overnight mask, formulated by Isabella with peptides, pre- and probiotics. Feel the difference her products make as you practise the techniques.

A taste of
Skinformé Skin
Your Price
Free
Choose Your Payment Option

Two ways to enrol.

Pay outright or spread your investment over four payments — your pathway, your timeline.

Option 02 · Payment Plan
$350 USD
Deposit today, then 3 × $585 USD monthly
  • ✓ Start immediately
  • ✓ 12 months full access
  • ✓ Spread over 4 months
Enrol — Pay In Instalments
Both Options Include
  • ✓ Awaken The Eyes · Facial Practitioner
  • ✓ The Signature Sculpt Method · Facial Sculptor
  • ✓ The Intrinsic Illumination Infusion · Facial Architect
  • ✓ The Skinformé Facial · Skinformé Facialist
  • ✓ The Business of Facials Masterclass · Free Bonus
  • ✓ The Dream Revival Mask Mini · Free Bonus
Payment Terms & Conditions +

Payment Terms

For US Students
Start your pathway with a deposit of USD $350 and 3 × payments of USD $585 each, beginning 1 month after your deposit payment and scheduled monthly thereafter until payment has been completed.

By paying your deposit, you agree to the full terms and conditions below.

Master Services Agreement — The Skinformé Expert

1. About the Seminar and Services

1.1. Isabella Loneragan Skin ('Isabella Loneragan Skin' ABN 61 626 522 021) ('We' or 'Us') trading as The Skinformé Academy provides a seminar and workshop where we provide practical training and instruction in facials and skincare, as well as associated products.

1.2. The parties have agreed that Isabella Loneragan Skin will provide to the Customer ('You') the Services set out in the Schedule in accordance with the provisions of this Agreement.

2. Services and Your Obligations

2.1. The Services are provided by way of seminar, workshop or training as set up by us at our discretion and at times specified by us.

2.2. You agree when attending any seminar, workshop, training or when receiving any other Services, you agree to comply with the following:

(a) To register your details with us during attendance (this could include personal details or otherwise required by Isabella Loneragan Skin);
(b) That you will not use the Services in connection with any further commercial endeavours other than using the techniques that you learn at the seminar and workshop, except those that are specifically endorsed or approved by the management of Isabella Loneragan Skin; and
(c) That you will not use the Services for any illegal and/or unauthorised use.

3. Payment

3.1. You must pay us the Fee for the Services as set out in this Agreement and the Schedule.

3.2. The Skinformé Expert payment options are:

(a) A one-off payment of AUD $2,997 (inclusive of GST) due upon purchase; or
(b) A deposit of AUD $500 and 3 × payments of AUD $875 each, beginning 1 month after your deposit payment and scheduled monthly thereafter until payment has been completed.

3.3. You acknowledge and agree that where a request for the payment of the Services is returned or denied, for whatever reason, by your financial institution or is unpaid by you for any other reason, then you are liable for any costs, including banking fees and charges, associated with the Services.

3.4. Payment of the Fee must be made to us in full 7 days prior to the delivery date of the Services.

3.5. If you request to defer your attendance for any reason, this will incur a $1,000 fee, which may be applied toward your remaining course balance. If your remaining balance is less than $1,000, the difference becomes payable. If the course is already paid in full, no fee applies for date changes.

3.6. We do not offer refunds of the Fee as a result of a change in your personal circumstances or due to external factors (including but not limited to inclement weather or other natural disaster). We will only provide a refund if we cancel (this does not include rescheduling) a scheduled seminar, workshop, or training to provide the Services, or to the extent otherwise required by law.

3.7. In the event you cannot attend a scheduled seminar, workshop or training organised by us to provide the Services, we agree that you can transfer your right to attend any seminar, workshop or training organised by us to provide the Services to a third party, provided any such third party agrees to sign an agreement in identical terms to this Agreement for the provision of the Services before attending the seminar, workshop or training as scheduled.

4. Copyright and Intellectual Property

4.1. The workshop, seminars, training methods, and all other Services provided, including all the related products of Isabella Loneragan Skin, are subject to copyright. The material made available to you is protected by copyright under the laws of Australia and through international treaties. Unless otherwise indicated, all rights (including copyright) in the Services and compilation of the seminar materials (including but not limited to text, graphics, logos, button icons, video images, audio clips) ('Intellectual Property') of the workshops, seminars, training methods and Services are owned or controlled for these purposes, and are reserved by Isabella Loneragan Skin or its contributors.

4.2. All Intellectual Property is owned, registered and/or licensed by Isabella Loneragan Skin, who grants to you (and solely you) a worldwide, non-exclusive, royalty-free, revocable license to use the Intellectual Property pursuant to this Agreement for:

(a) Your personal use.
(b) Your business use, but solely for you (and no other person). This license does not extend to you teaching any other person any technique or method taught as part of the Services, or them using the Intellectual Property for any purpose; and
(c) Print or copy pages from any workshop materials for your own personal and non-commercial use.

4.3. Isabella Loneragan Skin does not grant you any other rights whatsoever in relation to the Services or Intellectual Property, including that you may not teach other persons any technique or method taught as part of the Services. All other rights are expressly reserved by Isabella Loneragan Skin.

4.4. Isabella Loneragan Skin retains all rights, title and interest in all Intellectual Property and all related Services. Nothing you do in using or applying the Services will transfer any business name, trading name, domain name, trademark, industrial design, patent, registered design or copyright; or a right to use or exploit any of the above; or any thing, system or process that is the subject of a patent, registered design or copyright (or an adaptation or modification of such), to you.

4.5. You may not, without the prior written permission of Isabella Loneragan Skin and the permission of any other relevant rights owners: repurpose, conduct training, educate others, broadcast, republish, upload to a third party, transmit, post, distribute, show or play in public, adapt or change in any way the Services or third party Services for any purpose. Should you breach this restriction, you acknowledge that Isabella Loneragan Skin will be entitled to damages against you for this breach.

4.6. This clause survives termination of this Agreement.

5. Indemnity

5.1. You agree to indemnify Isabella Loneragan Skin, its affiliates, employees, agents, contributors, third party content providers and licensors from and against:

(a) all actions, suits, claims, demands, liabilities, costs, expenses, loss and damage (including legal fees on a full indemnity basis) incurred, suffered or arising out of your use of the Services or Intellectual Property;
(b) any direct or indirect consequences of you accessing, using or transacting on the Application or attempts to do so; and/or
(c) any breach of this Agreement.

6. Termination

6.1. This Agreement expires and comes to an end on completion of the supply of the Services under this Agreement.

6.2. We may immediately terminate this Agreement by written notice if you:

(a) commit a serious breach of any of your obligations under this Agreement;
(b) seriously damage our reputation or the reputation of our business;
(c) commit an act of dishonesty, fraud, or are charged with a criminal offence, or you wilfully neglect your obligations under this Agreement.

7. Governing Law

The Services offered by Isabella Loneragan Skin are intended to be viewed by residents of Australia. This Agreement is governed by the laws of New South Wales, Australia. Any dispute, controversy, proceeding or claim of whatever nature arising out of or in any way relating to this Agreement and the rights created hereby shall be governed, interpreted and construed by, under and pursuant to the laws of New South Wales, Australia.

8. Severance

If any part of this Agreement is found to be void or unenforceable by a Court of competent jurisdiction, that part shall be severed and the rest of the Agreement shall remain in force.

Not ready to enrol just yet?

Talk to a Course Advisor First
Honest Fit Check

Is The Expert Pathway right for you?

We'd rather you self-select out than enrol and not get the result you came for. Here's the honest truth about who thrives in this program — and who doesn't.

This is for you if…
  • You're already a licensed esthetician, massage therapist or skin care professional in your US state — and you're committed to maintaining that license.
  • You're working as a sole trader (or about to) and you want a thriving, premium solo practice — not a chair in someone else's spa.
  • You're technically skilled but commercially stuck: inconsistent bookings, last-minute cancellations, and prices that don't reflect what you're worth.
  • You want to own a signature method — not just add another modality to a long treatment menu nobody understands.
  • You're ready to work over 12 months, submit assessments, take feedback from Isabella and put the techniques into practice with paying clients.
  • You believe skilled hands beat machines — or you're at least open to being shown why.
This is not for you if…
  • You're looking for a US-accredited entry-level qualification to get licensed in your state — this is continuing education for already-licensed therapists.
  • You want a quick certificate to put on a wall — Isabella personally reviews assessments and the certifications are earned, not handed out.
  • You're hoping for a program that's purely about technique with no business focus — half the value here is in the commercial pillar.
  • You prefer device-led treatments (laser, IPL, RF, microneedling) as your primary modality and aren't interested in building a touch-led practice.
  • You want in-person training as the main format — the Expert Pathway is 100% online. (If you want the in-person Buccal intensive, ask us about the Master Pathway.)
  • You're not yet practising on clients and want to start from scratch — book a discovery call and we'll point you to the right starting place.
A Note For Our US Students

An Australian academy. A premium add-on to your existing US license.

Skinformé Academy is based in Sydney, Australia. Our certifications do not substitute for the esthetician, cosmetology or massage license required by your US state board — we're continuing education for already-licensed practitioners who want to elevate their craft beyond what local CE offerings provide. Before enrolling, confirm with your state board whether Skinformé certifications can count toward your CE requirements.

Real student. Real result.

"She studied online — then flew from Maui to train in person."

Kelly is exactly the US therapist this academy was built for — already licensed, already skilled, already serving clients. She wanted what no US continuing education program was giving her: a signature method, a global community, and the commercial confidence to charge what her work is worth.

This is what she had to say after training with the Skinformé Academy.

🌺
Kelly McDonagh
Skin Therapist · Maui, Hawaii
Watch Kelly's Story
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What Our Students Say

Real results from therapists like you.

Thousands of certified graduates across 22 countries — including a growing community of US-based therapists and estheticians. Here's a small selection of what they've said.

★★★★★
"Hands-down the best training I have ever done and the best decision I could've made for myself and my business. A life-changing experience."
Melissa Giddy
Intrinsic Intensive Graduate
★★★★★
"My clients feel the difference immediately. The lymphatic drainage techniques have transformed my treatments and my reputation."
Paige Hennessey
Skin Therapist
★★★★★
"Isabella's depth of knowledge, passion, and attention to detail is truly inspiring. The way she teaches is both thorough and intuitive — you truly feel every movement."
Megan O'Donnell
Vanish Skin