The Price Confidence Formula · free training, on demand
Why raising your prices feels so hard
Ninety minutes with Isabella Loneragan on why price is the first thing practitioners question, and three ways to close the confidence gap so you can charge what the work is worth.
The Price Confidence Formula
Isabella Loneragan · 90 minutes
Where should we send your link?
The training starts right here as soon as you press the button. We email you the link too, so you can come back to it any time.
You know where the gap is. This is where you close it.
The Skilled Hands Accelerator, $97
What the training covers
Three ways to close the confidence gap
A diploma gives you a qualification, but rarely the advanced skills or the business footing to thrive. When the diary is not where you want it, price is the first thing you question. Isabella walks through the three things that change that.
Evidence
Your own numbers, read properly. Once you can see what each treatment really earns you, the right price stops being a guess.
Value
What a client experiences before the price comes up. Get this right and the number lands as a fair exchange, not a surprise.
Words
What to actually say, to new clients and to the regulars you are most worried about losing, so a price rise sounds as confident as it should.
Online, plus one private call
The Skilled Hands Accelerator
The training shows you where your confidence gap is. This is the half hour where Isabella looks at your prices and your figures and tells you what to change, plus two advanced techniques you can put in the room and charge for the same week.
- Thirty private minutes with Isabella. You fill in an intake first and she reads it before you speak, so none of the half hour is spent getting up to speed. Most people leave with one thing to change, not ten.
- Awaken The Eyes, in full. A precise eye zone sequence, self paced and certified, with ninety days of access. Put it inside the facials you already do, or charge for it on its own.
- The Shift Method. A lymph shifting sequence you can add to any facial.
- Something to use this week. A premium add-on on your menu, and a clear view of what your price should be.
Instant course access. We follow up by SMS or email to book your session. Availability is limited because Isabella runs every session herself.
Filmed in the room, not in a studio
Practitioners, in their own words
The additional information at the end was very helpful regarding pricing, marketing and how to incorporate Awaken the Eyes into your existing services or as a stand alone service.
Kaz McFarlane · Awaken The Eyes
I am new to facial massage and Isabella has broken the movements down so beautifully. I immediately felt super confident to start implementing this into my facials straight away.
Sasha Gallagher · Awaken The Eyes
It has wowed my clients. They have mentioned that they felt a huge relief from their upper face area and have loved feeling intention when being massaged.
Catherine Milushka · Awaken The Eyes
Who is teaching this
Isabella once charged $110 for a facial. She now charges $500. This training is the thinking that got her there.
Isabella Loneragan is the founder of The Skinformé Academy and the creator of The Intrinsic Facial®. She was the first to bring Buccal massage and Sculptural Lifting to Australia after training in Paris, and she runs Skinformé clinics in Sydney and Bowral. When she talks about pricing she is not theorising. She has built and run treatment businesses of her own for nearly two decades, and raised her own prices along the way.
ABIA Educator of the Year 2025 · Spa and Wellness Trainer of the Year 2025 · Channel 7 Sunrise resident expert
Four quick answers
Is this live?
No. It was recorded live on Sunday 18 October and you can watch it the moment you register. There is no scheduled time and no replay window that closes.
Is the training a pitch?
Isabella spends most of the session teaching. Near the end she explains how to work with us, so you know what the next step looks like if you want it. If the teaching is all you ever take from us, that is a fine outcome.
Is the strategy session really with Isabella herself?
Yes. She runs every session personally, which is why availability is limited and why the intake form is required. She reads your answers before the call.
Is the strategy session a pitch for a bigger course?
No. It is a diagnostic. Isabella looks at where your business actually is and tells you what she sees. If a further course is the right next step she will say so, and if it is not she will say that too.
Start with the training
Nothing here asks you to commit before you have seen how Isabella thinks about price. Watch it, and decide from there.