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The Business of Facials Masterclass
Turn your technique into a thriving treatment. This focused online module is for therapists, clinicians, and beauty professionals who’ve completed a facial massage course with Skinformé Academy—and are now ready to bring their treatment to market with clarity and confidence.
Strategic Positioning
Discover how to price, position, and promote your facial with a clear step-by-step launch plan.
Client Experience Framework
Gain direct insights from Isabella and proven templates to guide your messaging and client experience.
Magnetic Marketing
Use the “Create Your Own Facial” method to package and market your treatment with confidence.
Revenue-Ready Execution
Apply a proven business model that transforms your hands-on skill into a high-value, rebookable service.
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Instant Access to Curriculum and The Skinformé Community, Start Learning Today!
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Step-by-Step Online Video Training
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Workbook with templates and Scripts
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Ongoing Access to the Masterclass Replay
Turn your technique into a thriving treatment without discounting. The Business of Facials Masterclass is an opportunity to learn Directly From Isabella’s Business Playbook.
This is the exact marketing and positioning strategy Isabella Loneragan used to build a multi-award-winning clinic, grow a waitlist business, and win multiple Australian business awards. It’s not theory—it’s her proven approach.
Inside the Masterclass, You’ll Learn:
→ How to confidently price and package your treatments
So you’re charging what you’re worth—and your clients are clear on the value.
→ How to create a standout client journey
The exact structure Isabella uses to elevate her premium client experience—from first inquiry to rebooking.
→ How to write magnetic messaging
So your treatment becomes the most talked-about service in your clinic—without resorting to salesy copy or discounts.
→ How to structure irresistible offers
Using the “Create Your Own Facial” method to boost perceived value and tailor your services for higher client satisfaction and retention.
The Business of Facials Masterclass is a focused, fast-track online module designed to help you launch your treatment with clarity and confidence. Inside, you’ll learn:
✔ How to confidently price and package your new facial
✔ The exact structure Isabella uses to elevate client experience from pre-treatment to post-booking
✔ The psychology of rebooking on emotion, not discounts
✔ How to create magnetic messaging so your facial becomes the most talked-about in your clinic
✔ How to structure your offer using the “Create Your Own Facial” method
This masterclass is for any service-based business owner ready to confidently market, position, and sell their treatments.
Whether you’re a:
✔ Facial massage therapist wanting to elevate your new technique
✔ Beauty professional expanding into high-touch services
✔ Nurse or injector adding facials to your skill set
✔ Solo operator or clinic owner ready to attract premium clients
✔ New business owner unsure how to price or promote your offers
If you’ve mastered your craft but not the marketing—this is for you.
Turn Skills Into Sales
This masterclass helps you go beyond treatment delivery and step into business ownership. Learn exactly how to turn your new facial massage technique into a profitable, in-demand service that clients book and rebook.
Confidently Charge What You’re Worth
Master the art of premium pricing with strategies that eliminate second-guessing. Learn how to clearly communicate value, so your pricing reflects your expertise—not the competition.
Learn From an Award-Winning Leader
You’re not just learning theory—you’re getting access to Isabella Loneragan’s exact business playbook. Her proven strategies have built a waitlist business, a multi-award-winning clinic, and a premium client base.
Stand Out in a Saturated Market
Discover how to position your facial as the go-to service in your area. Isabella’s proven approach to messaging and brand positioning helps you attract the right clients without relying on discounts or gimmicks.
Create Magnetic Client Journeys
Learn how to build a seamless client experience from first touchpoint to post-booking. These small, strategic details build loyalty, increase rebooking, and create a client base that markets for you.
Launch with a Ready-to-Go Strategy
You’ll leave this masterclass with a plug-and-play promotional plan designed to help you hit the ground running. Ideal for busy practitioners who want clarity, not complexity.
As Seen In
Build Your Brand With a Business Champion’s Playbook
Isabella Loneragan is more than a master clinician—she’s a multi-award-winning business owner, trusted media voice, and Australia’s leading authority in the beauty and skin industry. With back-to-back Australian Business Champion Awards, she’s scaled and sold multiple companies, built a cult skincare brand, and helped countless clinics and solo practitioners become fully booked while charging premium prices. As a regular expert on Sunrise (Channel 7), Isabella brings a rare blend of credibility, strategy, and hands-on experience—and now, for the first time, she’s sharing her exact marketing and positioning playbook inside this powerful masterclass.
I Have a Question!
We're here to support you as you elevate your craft. If you have a question about the course, certification, or whether this method is right for you, please don’t hesitate to reach out.
If you’re looking for more tailored guidance, we warmly invite you to book a complimentary consultation with Isabella. This is where we can explore the best learning pathway or modular course options to accelerate your upskilling journey.
What is The Business of Facials Masterclass?
This is a strategic, results-driven masterclass designed to help facialists and skin professionals confidently structure, price, position, and grow their service-based business.
Is the course self-paced?
Yes, the course is 100% online and self-paced. You’ll have 90 days of access from the date of enrolment.
Who is this masterclass for?
It’s ideal for facialists, skin therapists, massage professionals, and beauty business owners who want to create a sustainable, profitable business—not just offer great treatments.
What results can I expect?
You’ll leave with a clearer business model, stronger pricing strategy, and the confidence to reposition your facials as high-value, high-impact services that clients rebook and refer.
Is this Business of Facials Masterclass included in any courses?
Yes it is included in the Skinformé Master and Skinformé Expert Pathways as an exclusive bonus.
Transform Your Business with The Art Of Facial Massage™
An invitation from Isabella Loneragan, Founder of The Skinformé Academy
"Over the years, I’ve witnessed how mastering The Art Of Facial Massage™ doesn’t just elevate treatments—it transforms entire practices. In my own clinic, these hands-only techniques were the catalyst for tripling my business growth in just three years. I didn’t rely on machines, gadgets, or gimmicks. I focused on refining my craft—and that made all the difference.
This approach allowed me to deliver powerful, visible results, raise my treatment prices by over 70%, and build a fully booked schedule with a waitlist of devoted clients. But more than that, it gave me a deep sense of alignment with my work and a confidence in my hands I had never known before.
I created The Skinformé Academy with one mission: to raise the standard of our industry. To help passionate practitioners like you become exceptional at what you do—not through shortcuts, but through skill, precision, and integrity.
If you’re ready to step into a higher standard of practice, to be recognised for your craft, and to join a thriving community of ambitious professionals from across the globe—this is your moment.
Let this be the beginning of your transformation.
Because when your hands are elevated, so is your impact."
— Isabella Loneragan
