How to Build a Signature Treatment

What’s Inside

Five parts to one treatment that sets your price, not the market’s.

• Find your signature strength, the thing you already do best.
• Name it and define the outcome, in one clear sentence.
• Build the experience, the part a competitor cannot copy.
• Price it on the result, and lead your menu with it.
• Say it so a client wants it, before they ever lie down.

Written by Isabella Loneragan, founder of The Skinformé Academy, creator of The Intrinsic Facial®, and resident skin expert on Channel 7 Sunrise. Nearly two decades building treatments people travel for.